Marketing

Cut through the noise, grow your influence

Through proven, evidence-based approaches, the Aethel team boosts marketing and communications performance for social impact organizations, public institutions, startups, and Fortune 100s.

Our team delivers high-performance results

300%
rise in software downloads

Marketing strategy + full-stack marketing for Arcserve, a multinational data protection firm

66K
video views

Marketing strategy + videos for the University of Minnesota, College of Liberal Arts

50%
reduction in negative sentiment

Marketing strategy + social media marketing for a Fortune 100

27%
increase in visits

Marketing strategy + website for the University of Minnesota, College of Liberal Arts

0 to 260K
social followers in 18 months

Marketing strategy + full-stack marketing for ONE20, a supply chain SaaS

What sets us apart?

We directly address the lack of scientific methods so common in marketing and digital environments to predictably drive success.

Two decades of evidence-based, high-performance marketing success
An all-senior, award-winning team with careers built working on Fortune 100 brands and world-renowned campaigns
Influence framework that accelerates action, community growth, and behavior change at scale
Evidence-based community-building framework that creates thriving spaces and stronger affinity
Award-winning staff trained at the Defense Information School
Experts in sustainability storytelling, including Climate Reality Leadership-trained content creators

Services

Realize greater ROI and drive behavioral change at scale. By harnessing our proprietary frameworks, we create humane experiences that nurture stronger engagement and sustained affinity—boosting critical KPIs across the spectrum.

Strategy

Move the needle. We’ll get inside the heads of your audience — and yours. Bringing together your subject matter expertise and our evidence-based influence and behavior change approaches, we’ll build a humane strategy that drives results.

Influence, content & social media strategy
Behavior design
Branding
Digital experience consulting
Audience targeting & messaging
Digital & offline marketing integration

Creative

Create remarkable experiences. Harnessing our all-senior, award-winning team of creatives, we build brands and create high performance digital and physical spaces for our clients — from startups and nonprofits to public institutions and Fortune 100s.

User interface (UI) design
Graphic design
Copywriting
Website & app development
Photography
Video design, production & editing

Growth & Engagement

Accelerate growth. Magnify influence. Tapping deep insights into your audience’s affinities and habits — combined with our influence framework and marketing expertise — we’ll ethically create behavior change at scale.

User experience (UX/UI) design
Search engine optimization (SEO)
Conversion optimization (CRO)
Answer engine optimization (AEO)
Voice of authority content
Marketing automation
Email campaigns
SEM strategy & paid media

Community-Building

Build thriving communities. Leveraging our community-building framework, we embrace a unique mix of social neuroscience, city design principles, and two decades of online community-building experience to nurture connection and resilience.