Marketing

Cut through the noise, grow your influence

Through proven, evidence-based approaches, Aethel boosts marketing and engagement performance for social impact organizations and public institutions, and from startups to Fortune 100s.

Our team delivers high-performance results

300%
rise in software downloads

Marketing strategy + full-stack marketing for Arcserve, a multinational data protection firm

66K
video views

Marketing strategy + videos for the University of Minnesota, College of Liberal Arts

50%
reduction in negative sentiment

Marketing strategy + social media marketing for a Fortune 100

27%
increase in visits

Marketing strategy + website for the University of Minnesota, College of Liberal Arts

0 to 260K
social followers in 18 months

Marketing strategy + full-stack marketing for ONE20, a supply chain SaaS

What sets us apart?

Two decades of evidence-based, high-performance marketing success
Influence framework that accelerates action, community growth & behavior change at scale
Evidence-based community-building framework that creates thriving spaces and stronger affinity
Award-winning staff trained at the Defense Information School
Experts in sustainability storytelling; Climate Reality Leadership-trained content creators

Services

We generate higher ROI and create behavioral change at scale by directly addressing the lack of scientific methods so common in marketing and digital environments. By harnessing our proprietary frameworks, we create humane experiences that create stronger engagement and sustained affinity—boosting critical KPIs across the spectrum.

Strategy

An all-senior team with careers working on Fortune 100 brands and world-renowned campaigns.

We've also refined and evolved evidence-based influence and behavior change approaches for over 18 years. The result: consistently award-winning work that moves the needle.

Influence strategy
Behavior change at scale, behavior design
Branding
Content strategy
Digital experience consulting
Audience targeting & messaging
Social media strategy
Digital & offline marketing integration

Growth & Engagement

We use our deep insights into customer affinities and habits — combined with two evidence-based behavioral frameworks — to accelerate growth and magnify influence.

User experience (UX/UI) design
E-commerce strategy
Search engine optimization (SEO)
Conversion optimization (CRO)
Voice of authority articles & blogs
Marketing automation & marketing emails
SEM strategy & paid media

Community-Building

Our evidence-based community-building framework has halved negative sentiment for a $77B company and created over 60K followers in less than four months.

Social media content & engagement
Online events & happenings
Sentiment campaigns
Influence campaigns
Podcasting
Public awareness campaigns

Creative

An all-senior, award-winning team of designers and full-stack developers that build brands and create remarkable digital spaces — from SMBs and startups to Fortune 100s.