About Aethel

Born in Minnesota, our team helps you navigate a complex world and grow your influence—all while making the world a better place.

Aethel (pronounced AY-thell) is an Anglo-Saxon English word meaning noble.

Our mission

To bring sustainable solutions while growing organizations, delivering promises, and fostering community.

How we stand out

  • Evidence-based community-building framework creates thriving spaces, stronger affinity

  • Award-winning staff trained at the Defense Information School

  • Demonstrated strength in sustainability storytelling; Climate Reality Leadership trained

  • A well-rounded team holding advanced degrees in journalism, science, law, policy, environmental management, and business

  • Staff skilled in environmental policy with the Department of State and program management with the Department of Defense

  • SBA Certified as Service-Disabled Veteran Owed Business (SDVOSB) and Women Owed Small Business (WOSB)

Leadership

Lara Rauschert
J.D., MIDP, MBA

President

A retired U.S. Army Apache helicopter pilot and award-winning broadcast journalist, Lara brings strong leadership, strategic thinking, and passion to every client project. 

Meshach Daniel Weber

CMO, Behavior Designer

Meshach Daniel Weber CMO

Meshach is a behavioral marketing and experience optimization leader and speaker. He leverages social neuroscience to help clients cut through the noise, accelerate audience action, drive behavioral change at scale, and foster thriving communities.

Certifications